Posts Tagged ‘Seo’
Sunday, March 14th, 2010
Do you want to know how to perfect your skill when it comes to finding profitable niche keywords that can change the direction of your business. Of course you do. Learn more.
Give me a chance i would like to share with you one of my best ways that i use to generate thousands of profitable niche markets with little or no effort, and for your information i don’t use any paid software, i use whats available for me FREE of charge i believe its there for you too.
Today i am going to reveal to you some simple strategies that you can use and repeat and in no time you will be a master i niche keyword research.
Niche keyword research is easy. Keyword research is critical to the proces of SEO, without this component your efforts to rank well on major search engines can be misdirected to the wrong terms and phrases. You need to understand the keyword research phases.
There is Brainstorming: Get to know what your customers want, what are they ikely to type on the search engines in an attempt to find the information/services your site offers.
Surveying customers; Getting a survey and seeing what past and present customers are saying can be a great way to expand your niche keyword research.
Keyword resarch tools:Tools like Google keyword tools and Wordtracker can give you the best information about the number of times the users perform specific searches, such information can be of great advantage for you.
There aremany other more phases but these are the most important right now. So whats a niche: A niche is a target market, with the simple steps above i will show you how you can arrive at a target market very easily.
People search for different things on the internet, and they type in different terms, your focus is to get people who are looking to buy, people who are looking to buy are more specific in their searches example A person searching for “ipod nano” is very general and its very likely that they are just looking for information, but someone who types in “ipod nano 3rd generation” is actually more specific and is likely to buy, such a search term is more targeted. Thats what we call a niche.
Below is a simple niche keyword research that i just did using word tracker
Mens suit (27,000 searches)
Armani mens suits(723 search count)
Italian mens suits(615 search count)
Jones newyork mens suits(424 search count)
Mens cistom made suits (126 search count)
Thats just to give you a rough idea on how to get involved, i believe if you dig down you migh find even better and more targeted niche keywords. eg Armani mens suits—> Digg further i come up with “Armani custom made mens suits” more targeted Amazing.
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Sunday, March 14th, 2010
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Friday, March 12th, 2010
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Friday, March 12th, 2010
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Friday, March 12th, 2010
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Tuesday, March 9th, 2010
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Tuesday, March 9th, 2010
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Tuesday, March 9th, 2010
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Monday, March 8th, 2010
Seeing your site at the top of the search results for your target phrase as a beautiful thing; however, if it doesn’t drive quality, converting traffic to your site, it’s not doing you any good. The goal of any true optimization campaign is not only to get a site and it’s pages to the top of the results, but to get them to the top of the results for the phrases that matter.
In order to know the most important phrases to target it’s necessary to do some keyword research before ever beginning the promotion of your site. I can tell you from first hand experience, I’ve seen some absolutely beautiful sites, with great content and great products fail miserably because they targeted the wrong phrases.
There are LOT of different ways to research the best keywords to choose. Below I’ve outlined a few of the top that should help you get going.
1) Brainstorming
The obvious place to start. Think of all the ways you know of that your potential visitors could try and find your product or service, but don’t stop there. Once you’ve run out of terms, ask friends and family how they would try and find your product or service when searching online.
You may well be surprised at how others will search for you. Remember, in general, your potential visitors are not experts in your industry and may well use vastly different language to describe your product or service.
Make a list of all the phrases you come up with.
2) Competitors
This is always a good place to continue your research. After all, if there business has been running for a while, it is likely they have done a good bit of the research you need to do, so use their success to your advantage! Go through their site and look at the keywords and phrases they are targeting. Make notes of any phrases that can be used to describe your product or service that you haven’t yet come up with and add them to your list.
3) Keyword Research Sites
These are great. You can type in a phrase and get back phrases that incorporate that phrase, associated phrases, etc. You’ll also generally get a good bit of additional information such as predicted number of searches in a given time frame, etc. There are a number of research sites these days…some free and some paid.
I’ve listed a few below.
Wordtracker – Paid but has a free trial
Keyword Discover – Paid
Good Keywords – Free downloadable program
Google Keyword Tool – Free
Always remember that no keyword research tool is perfect. Some data will be skewed due to numerous reasons, but they are ideal for finding additional keywords and phrases you may have never thought of.
4) Old School Research
For this break out the dictionary and the thesaurus. You do have those don’t’ you? Well, luckily if not, you can use some online ones as well. 
You’d be surprised at the great ideas you can get just by using a thesaurus.
By the time you’ve gone through all 4 steps above, you should have a pretty exhaustive list of phrases that can be used to find your product or service. If you have multiple products and services, you will want to repeat the above steps for each product/service you offer.
Once you’ve got your list you want to focus your pages on the phrases you’ve generated. I try and hit about 2-3 phrases per page. In doing this you’ll keep the focus of each page tight and have the best chance of ranking for that pages target phrase.
I’ll see you at the top!
Tags: Advantage, Beautiful Thing, Different Ways, Drive Quality, Friends And Family, Hand Experience, Importance, Keyword, Keyword Research, Keywords, Lot, Phrases, Proper, Research, Seo, Success, Target Phrase, Traffic To Your Site, True Optimization
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Sunday, March 7th, 2010
Keyword Research Tips for SEO
Researching keywords is one of the fundamental tasks of any SEO efforts. Basically there are a couple of keyword research tools that everyone is using. My website also have a useful related information about SEO and Search Engine guide. SEO is the keyway to reach your website at TOP Search Ranking.
http://sengine.justfree.com/
While these tools produce a nice list of keywords and their respective number of searches, I have to warn you – the number of searches per keyword is very inaccurate.
The data on the number of searches is critically important. You can work on keywords for months and when you finally clinch the top spot you may discover that the number of daily searches per keyphrase is about 100 to 1000 times less than the above tools predicted. I will give you examples below.
The number of searches per keyword is inaccurate because:
Overture and Wordtracker aggregate keyword variants and phrases (single, plural, misspellings, bigger phrases into smaller phrases etc.) Wordtracker uses data from meta search engines that have different demographics than the major search engines
Never ever believe the Wordtracker and Overture number of searches per keyword. I’ve learned this the hard way.
There is a much better and completely free way to estimate the number of searches per keyphrase on Google! I have found it to be much more accurate than Wordtracker and Overture. When you have the rough number of searches on Google, you can (in 99.99% of the cases) safely assume than Yahoo and MSN will provide less traffic than Google for these keywords.
How to estimate the real traffic per keyphrase (number of searches x CTR)
The answer is simple – Google Adwords Traffic Estimator
Here is the procedure. Let’s say you want to estimate the number of searches per day for the keyphrase “calorie counter”. At the moment I write this newsletter, Overture and Wordtracker provide this data (using DigitalPoint’s keyword suggestion tool):
“calorie counter” on Overture -3587 searches per day
“calorie counter” on Wordtracker – 3072 searches per day
This seems like a very high-volume keyword. But is it?
Checking Google’s AdWords Traffic Estimator.
1. Go to Google AdWords Traffic Estimator
2. Put [calorie counter] in there. Using the [] to enclose the query means you want to bid when someone searches exactly for the keyphrase calorie counter (that will exclude searches like activity calorie counter, food calorie counter etc.)
3. Select the various options to make the campaign such as Global searches or Regional etc.
4. Select the countries you wish to estimate searches from. “All Countries” would work great for estimating global number of searches
5. Now set the Maximum Cost Per Click to $100. That will put you in position number #1 which gets the highest click-through ratio.
6. Now we get an estimate of 94 clicks per day. Compare 94 to 4000? That’s a huge difference. The traffic estimate is based on the CTR of the ad placed on the top spot for the given keywords on Google and their search network.
So what is the real number of searches for the keyphrase calorie counter on Google? It is roughly 94 / (divided) Google’s estimated CTR for the top ad spot on these keywords.
The difficult part here is to guess the estimated CTR that Google uses. We also have to factor in that the estimated number of clicks includes searches on other search engines and that it includes second, third etc. page clicks (Google shows the given ad on second, third etc. SERP pages).
I use these coefficients to estimate the real traffic (not number of searches) potential of keywords on Google. It is based on my experience with the keywords I have monitored.
To find the traffic potential of the given keyphrase (in our case, calorie counter) on Google multiply the number of clicks (94) by:
1. 5 to 10 for SERP position #1
2. 2 to 5 for SERP position #2
3. 1 to 3 for SERP position #3
For calorie counter we get these estimates:
1. 470 to 940 clicks per day being #1 on Google for calorie counter
2. 188 to 470 clicks per day being #2 on Google for calorie counter
3. 94 to 282 clicks per day being #3 on Google for calorie counter
The above ranges for the top 3 SERP spots will vary from keyword to keyword. As I’ve written, I have based them on the queries I monitor. The accuracy will depend on the CTR of the top spot ad on AdWords.
My experience has shown that the top 3 spots in the SERPs will in most cases get at least 10 times less traffic than Overture and Wordtracker predict. Being ranked below top 3 will have a more drastic difference.
Here’s another example. Consider the keyphrase big muscle.
“big muscle” on Overture -1132 searches per day “big muscle” on Wordtracker – 772 searches per day [big muscle] on Google – 4.1 clicks per day
My Traffic Estimates on Google’s SERPs (for big muscle)
Position #1 – 20 to 41 clicks per day Position #2 – 8 to 20 clicks per day Position #3 – 4 to 12 clicks per day
My estimates may or may not be super accurate, but I have found them to be generally accurate in most cases. Compared to Overture and Wordtracker they will be much more accurate. In my experience, the volume of searches per most keyphrases on Yahoo and MSN is considerably lower than on Google at the moment. Google is still the most important search engine in terms of traffic potential.
If you have top positions for some keywords and track them, run the above calculations on Overture, Wordtracker and Google AdWords Traffic Estimator data and let me know on the forum how accurate is the procedure I have proposed in this newsletter.
If you don’t have top 10 rankings and want to spend money on Google AdWords you can find out a better estimate for the number of searches by running an AdWords campaign where:
you bid enough to be in top 8 (first page ads) for your keywords you bid on [your keywords] you bid only on Google’s search engine
The number of impressions produced by such a campaign will indicate the real volume of searches, but this method costs money. Although it includes impressions on second, third etc. SERP pages, most searchers don’t go beyond the first page of results and you can assume this data to be fairly precise.
Thanks
My website have lot of Search Engine Guide info http://sengine.justfree.com/
Tags: Calor, Calorie Counter, Demographics, Digitalpoint, Fundamental Tasks, Google, Keyphrase, Keyway, Keyword, Keyword Research Tools, Keyword Suggestion Tool, Keywords, Major Search Engines, Meta Search Engines, Phrases, Research, Search Engine Guide, Seo, Tips, Traffic, Variants, Wordtracker, Yahoo
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