Posts Tagged ‘Keywords’
Saturday, March 13th, 2010
Keyword research is an essential aspect to succeed in internet marketing. No matter the system you are using to drive traffic to your site, you need to perform proper keyword research. It is the holy grail of all internet marketing. The strategies to use to perform it has been revealed below.
The first step strategy for keyword research is to select a niche. After you must have selected the niche you want to exploit, the next step is to begin researching. You will mostly need a keyword research tool. Most people use google keyword suggestion tool. The truth of the matter is that you need not rely only on google keyword suggestion tool, keywords research tool like keyword elite or micro niche finder are also very important. Why? It is because you can discover untapped keywords using these keywords. They will give detailed results on any keyword you are analyzing like number of sites ranking for such keywords in their title, url, body, how competitive the keyword is, whether it will be able to rank on first page of google and the rest of others.
When you must have selected a niche and gotten a keyword research tool, the next strategy is to begin researching. I will use acne to describe how to do proper keyword research. Let say the niche you want to exploit is about acne and the product you want to use to market it is an acne treatment cream. What you will have to do is to simply plug “acne” into the keyword research tool and click on the search button. The search tool will generate a list of acne keywords searched at search engines. Because you are promoting a product pertaining to a solution, you have to go for solution-providing keywords. Targeted keywords like acne cream, best acne cream, cheap acne cream, acne treatment cream etc should be selected by you. There is no need to select keywords like causes of acne, symptoms of acne, types of acne and the rest of other non-targeted keywords which do not provide a solution and may not get you potential buyers.
When you must have gotten the solution-providing keywords, copy and paste them into a notepad. Select one of those keywords and plug it into the keyword research tool. This time you will see long tail keywords. Long tail keywords are easy to rank at google than short tail keywords. An example of short tail keywords is “cure acne” while an example of long tail keywords is “cure acne naturally in one week”. I believe you will agree with me that it will be difficult to rank for “cure acne” at google but the second keywords can be ranked for. With a tool like keyword elite or micro niche finder, it will be possible for you to discover long tail keywords which google keyword suggestion tool will not give you.
A cool way to determine a keyword that will be easy to rank at google is to search it in quotes at google. If it returns below 100,000 results, then believe me when I tell you that it will be easy to rank at first page of google. This idea is also good for ppc. The reason is that you will not find more competitors for this keyword; this implies that you are likely to bid less money for this keyword than the short tail keyword. The secret of using long tail keyword for ppc is that people who search them are mostly potential buyers and not surfers.
Tags: acne, Acne Cream, Acne Treatment, Elite, Find, Google, Holy Grail, Internet Marketing, Keyword, Keyword Research Tool, Keyword Suggestion Tool, Keywords, Marketing Strategies, Niche, People, Profitable, Promoting A Product, Research, Research Strategies, Search Button, Search Engines, Search Tool, Step Strategy, Strategies, Tips, Title Url, Truth Of The Matter
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Friday, March 12th, 2010
Adwords Keywords Research – Finding Profitable Keywords
Adwords keyword research tools are valuable and crucial to anyone using Google Adwords to plug their websites. The general public think that such keyword research tools are only capable of pulling out huge keyword lists to be employed in their Adwords PPC ( PPC ) campaign. Little did they know that these tools are also useful in digging out useful information about keywords that could be used for other PPC campaigns and even for SEO. Let’s learn several useful Adwords keyword research tips and why Adwords keyword research tools are so powerful in reaping catalogues of moneymaking keywords.
One fast keyword research tip before starting a PPC campaign is to build a keyword list of at least 1000 keywords. Keyword research is obligatory. Brainstorm and start off with some keywords, perhaps five main keywords related to the product. You may need to use several free online Adwords keyword research tools such as :
One. Overture Keyword suggestion Tool
Search for the main keywords and copy down the tallies of related-keywords in a Notepad file. Dig 1 more level into each related keyword to find adaptations / extensions of the root keywords. These keywords are what we call long-tails. Example, “best online Adwords keyword research tools” is a long tail from the root keyword phrase “Adwords keyword research tools”.
two. Google Search Engine
Find and visit every one of the top 10 search engine results for your focused main keywords. Go to your net browser under ‘View’, click on ‘Page Source’ To show the meta-keywords. Copy them. These are golden keywords and phrases that expert webmasters have painstakingly analyzed. They are yours free.
three. Google Adwords Keyword Research Tool
This free Adwords keyword research tool is a handy tool. Use the “Site-Related” tab to make engaging discovery of keywords focused by top ranking sites. You would be nicely surprised at some of the keywords which you would never have thought of.
The second Adwords keyword research tip is a foxy. It is like an espionage mission. I will teach you the easy way to spy on competitors who are advertising in Adwords. With your keyword list, key in one main keyword and pay attention to the web sites that show up in the Adwords text ad on the right in Google. Repeat this for all the five main keywords and see whether there is a common internet site that shows up all of the time.
Target this web site to spy on. Open a Microsoft Excel document and list down all of the keywords in your list that this competing internet site shows up for. Observe the list of keywords over a period of 1 – Four weeks and see if this website still appears for each of the keyword. Eliminate those which dropped out and keep those that it remains targeting. There’s strong reason to do so as there is a possibility that these are moneymaking keywords or phrases that continue to earn income for the website. This explains why it is paying giant bucks to remain within top five in the Adwords for these keywords.
are you aware that some expert marketers are employing these secret Adwords keyword research tricks and tips to earn outrageous amounts of money? Not only so, they are using Adwords keyword research tools to automate these otherwise manual and boring tasks. Think how distressing and time-zapping to do this for one product, not to mention repeating them to dozens of websites and products. Learn how you can be like them and start using secret keyword research tips from my free e-book which you can download at my blog. You would also discover which Adwords keyword research tools can explode your earnings just about instantly.
More from Adwords Guide
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Tags: Adwords, Adwords Ppc, Expert Webmasters, finding, Google, Google Adwords, Google Search Engine, Handy Tool, Keyword List, Keyword Research Tools, Keyword Suggestion Tool, Keywords, MoneyMaking, Notepad File, Overture Keyword Suggestion, Overture Keyword Suggestion Tool, Page Source, Profitable, Related Keyword, Research, Research Tip, Research Tool, Search Engine Results, Tallies, Tool Search
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Wednesday, March 10th, 2010
Summary
This article will argue against commercial keywords research tools and why you will be better of by investing some time in understanding keyword research while using the many free tools available online.
Stay away from a commercial keywords research tool [part I] — The basics
Keyword research is an ever present worry in the minds of a lot of webmasters. Crucial to the success of your website, as it affects your Google rankings, keyword and market research is serious business.
There are a number of keyword research companies as well as commercial keywords research tool packages available online to solve all your keyword research worries. Yet, I will argue against them due to a number of reasons, but first let us examine why keyword research and analysis is so important.
As it turns out, it all boils down to search engine optimization. Yes, we are all part of the “Google game”, as the search engine giant pretty much dictates what goes and what doesn’t. Keyword research and analysis helps you in meeting Google’s quality and relevancy demands, ensuring that you receive a healthy flow of traffic to your web-resource.
The need for keyword research has promoted many companies to bring out market research software and brand it as the best keywords research tool available online.
Stay away from a commercial keywords research tool [part I] — The downside
As stated previously, commercial does not mean good. Here is a little known fact: commercial key-phrase research tools get their information from Google’s database. Building upon that, did you know that Google offers a completely free, extensive keyword research tool available at: Google External Keyword Tool.
So whats the deal? Basically you are paying for something, which is available out there for free. Another disadvantage of commercial keyword research software is that it is pretty much one-sided. Sure, you will be able to find a couple of keywords, but this is where it ends. A commercial keywords research tool won’t be able to give you the level of depth and control that is possible with free, Google based, market and keyword analysis.
You can find a great keyword research guide over here: Extreme Keyword Power. It will teach you how to find “low-competition/high-traffic” keywords, perform social media research, spy on your competitors and much more. No expensive keywords research tool required.
Ultimately, you will be better off building a valuable and marketable skill-set. A commercial keywords research tool won’t help you out with that. Invest into your education and read a couple of SEO as well as research guides to really get the hang of it. It might take some time; don’t give up and keep on learning!
Gregory D. Loyd is an experienced internet marketer specializing in article and affiliate marketing techniques and methods. With the experience gained by taking part of several high ranking internet marketing campaigns, Gregory is here to share his secrets and give advice on the inner workings of the industry. Visit his personal web-page at http://theinternetmarketingtip.com
Tags: Away, Commercial, Downside, Engine Optimization, Free Tools, from, Giant, Google, Keyword Research Software, Keyword Research Tool, Keyword Software, Keyword Tool, Keywords, Little Known Fact, Market Research Software, Phrase, Relevancy, Research Tools, Reserach, Serious Business, Should, Stay, Tool, Tool Packages, Tools Online, Web Resource, Worries, Worry
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Tuesday, March 9th, 2010
Do you have a small business or a work from home business? If so, would you like to find a way to generate more business and in turn increase your overall profits? Well if you are then a great way to establish this would be to do a good amount of keyword research and to apply it to your articles and website pages.
However, there are quite a lot of people who are not even aware of the importance of good keywords and hence they miss out on potential business. If you do not want to pay a lot of money for a professional to do search engine optimization for you and to sort out the keywords, then you will have to do your own keyword research.
What is Keyword Research?
Basically keyword research is where you research everything to do with your business and then you add certain keywords that will help to promote your business website. A lot of people fail when it comes to the keywords that they use, or they may use keywords that are too competitive and without the traffic, the website will simply not be as popular as its competitors.
How to Conduct Your Research
You should really start by evaluating what your business is all about and what your business offers. For instance, what products or services do you offer to clients and customers and what do you want your website or business to be known for? What you should do is brainstorm any ideas that you have and think carefully about what you want people to type into the search engine to reach your website. You need to think that every service or product that you offer is a potential keyword. So generally just look at what you think will be a good keyword to use.
A great way to do some great research is to ask customers or clients for any feedback on their website searching habits. Find out what keywords they tend to type into search engines relating to your services or to the competition. A great way to do this is to offer people a discount or a special offer for completing a survey.
Something else that may be a great idea is to research any competition that is in the same field and try to see what keywords they have chosen. Try to research quite a few different competitors and see how well they are doing with their keywords in the search engines. By doing this, it may help to give you some inspiration and to find keywords that you may not have previously thought of.
A great way to find some great keywords is to use a keyword research tool as they help to measure how many times a certain keyword has been searched by visitors.
Something you should keep in mind is that to go for the most popular keyword is something that can be hard to pull off. It is a good idea to strike a good balance so that you are still being competitive and you can bring in a good source of visitors to your webpage.
As you can see, keyword research is important and there is more to it than just adding keywords here and there. You need to study the competitors and look at what you think will be the best keywords to draw people in. You should look at the kind of things which people type into search engines to bring up websites like the one that you have. By having the right amount of knowledge, this can help you to create a website with great search engine optimization, allowing more people to access your site.
Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.
Tags: Business Products, Business Website, Feedback, Home Business, Keyword, Keyword Research, Keywords, Money, Profits, Research, Search Engine Optimization, Search Engines, Search Optimization, Small Business, Special Offer, Tips, Tips And Tricks, Traffic, Tricks
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Monday, March 8th, 2010
Seeing your site at the top of the search results for your target phrase as a beautiful thing; however, if it doesn’t drive quality, converting traffic to your site, it’s not doing you any good. The goal of any true optimization campaign is not only to get a site and it’s pages to the top of the results, but to get them to the top of the results for the phrases that matter.
In order to know the most important phrases to target it’s necessary to do some keyword research before ever beginning the promotion of your site. I can tell you from first hand experience, I’ve seen some absolutely beautiful sites, with great content and great products fail miserably because they targeted the wrong phrases.
There are LOT of different ways to research the best keywords to choose. Below I’ve outlined a few of the top that should help you get going.
1) Brainstorming
The obvious place to start. Think of all the ways you know of that your potential visitors could try and find your product or service, but don’t stop there. Once you’ve run out of terms, ask friends and family how they would try and find your product or service when searching online.
You may well be surprised at how others will search for you. Remember, in general, your potential visitors are not experts in your industry and may well use vastly different language to describe your product or service.
Make a list of all the phrases you come up with.
2) Competitors
This is always a good place to continue your research. After all, if there business has been running for a while, it is likely they have done a good bit of the research you need to do, so use their success to your advantage! Go through their site and look at the keywords and phrases they are targeting. Make notes of any phrases that can be used to describe your product or service that you haven’t yet come up with and add them to your list.
3) Keyword Research Sites
These are great. You can type in a phrase and get back phrases that incorporate that phrase, associated phrases, etc. You’ll also generally get a good bit of additional information such as predicted number of searches in a given time frame, etc. There are a number of research sites these days…some free and some paid.
I’ve listed a few below.
Wordtracker – Paid but has a free trial
Keyword Discover – Paid
Good Keywords – Free downloadable program
Google Keyword Tool – Free
Always remember that no keyword research tool is perfect. Some data will be skewed due to numerous reasons, but they are ideal for finding additional keywords and phrases you may have never thought of.
4) Old School Research
For this break out the dictionary and the thesaurus. You do have those don’t’ you? Well, luckily if not, you can use some online ones as well. 
You’d be surprised at the great ideas you can get just by using a thesaurus.
By the time you’ve gone through all 4 steps above, you should have a pretty exhaustive list of phrases that can be used to find your product or service. If you have multiple products and services, you will want to repeat the above steps for each product/service you offer.
Once you’ve got your list you want to focus your pages on the phrases you’ve generated. I try and hit about 2-3 phrases per page. In doing this you’ll keep the focus of each page tight and have the best chance of ranking for that pages target phrase.
I’ll see you at the top!
Tags: Advantage, Beautiful Thing, Different Ways, Drive Quality, Friends And Family, Hand Experience, Importance, Keyword, Keyword Research, Keywords, Lot, Phrases, Proper, Research, Seo, Success, Target Phrase, Traffic To Your Site, True Optimization
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Sunday, March 7th, 2010
Keyword Research Tips for SEO
Researching keywords is one of the fundamental tasks of any SEO efforts. Basically there are a couple of keyword research tools that everyone is using. My website also have a useful related information about SEO and Search Engine guide. SEO is the keyway to reach your website at TOP Search Ranking.
http://sengine.justfree.com/
While these tools produce a nice list of keywords and their respective number of searches, I have to warn you – the number of searches per keyword is very inaccurate.
The data on the number of searches is critically important. You can work on keywords for months and when you finally clinch the top spot you may discover that the number of daily searches per keyphrase is about 100 to 1000 times less than the above tools predicted. I will give you examples below.
The number of searches per keyword is inaccurate because:
Overture and Wordtracker aggregate keyword variants and phrases (single, plural, misspellings, bigger phrases into smaller phrases etc.) Wordtracker uses data from meta search engines that have different demographics than the major search engines
Never ever believe the Wordtracker and Overture number of searches per keyword. I’ve learned this the hard way.
There is a much better and completely free way to estimate the number of searches per keyphrase on Google! I have found it to be much more accurate than Wordtracker and Overture. When you have the rough number of searches on Google, you can (in 99.99% of the cases) safely assume than Yahoo and MSN will provide less traffic than Google for these keywords.
How to estimate the real traffic per keyphrase (number of searches x CTR)
The answer is simple – Google Adwords Traffic Estimator
Here is the procedure. Let’s say you want to estimate the number of searches per day for the keyphrase “calorie counter”. At the moment I write this newsletter, Overture and Wordtracker provide this data (using DigitalPoint’s keyword suggestion tool):
“calorie counter” on Overture -3587 searches per day
“calorie counter” on Wordtracker – 3072 searches per day
This seems like a very high-volume keyword. But is it?
Checking Google’s AdWords Traffic Estimator.
1. Go to Google AdWords Traffic Estimator
2. Put [calorie counter] in there. Using the [] to enclose the query means you want to bid when someone searches exactly for the keyphrase calorie counter (that will exclude searches like activity calorie counter, food calorie counter etc.)
3. Select the various options to make the campaign such as Global searches or Regional etc.
4. Select the countries you wish to estimate searches from. “All Countries” would work great for estimating global number of searches
5. Now set the Maximum Cost Per Click to $100. That will put you in position number #1 which gets the highest click-through ratio.
6. Now we get an estimate of 94 clicks per day. Compare 94 to 4000? That’s a huge difference. The traffic estimate is based on the CTR of the ad placed on the top spot for the given keywords on Google and their search network.
So what is the real number of searches for the keyphrase calorie counter on Google? It is roughly 94 / (divided) Google’s estimated CTR for the top ad spot on these keywords.
The difficult part here is to guess the estimated CTR that Google uses. We also have to factor in that the estimated number of clicks includes searches on other search engines and that it includes second, third etc. page clicks (Google shows the given ad on second, third etc. SERP pages).
I use these coefficients to estimate the real traffic (not number of searches) potential of keywords on Google. It is based on my experience with the keywords I have monitored.
To find the traffic potential of the given keyphrase (in our case, calorie counter) on Google multiply the number of clicks (94) by:
1. 5 to 10 for SERP position #1
2. 2 to 5 for SERP position #2
3. 1 to 3 for SERP position #3
For calorie counter we get these estimates:
1. 470 to 940 clicks per day being #1 on Google for calorie counter
2. 188 to 470 clicks per day being #2 on Google for calorie counter
3. 94 to 282 clicks per day being #3 on Google for calorie counter
The above ranges for the top 3 SERP spots will vary from keyword to keyword. As I’ve written, I have based them on the queries I monitor. The accuracy will depend on the CTR of the top spot ad on AdWords.
My experience has shown that the top 3 spots in the SERPs will in most cases get at least 10 times less traffic than Overture and Wordtracker predict. Being ranked below top 3 will have a more drastic difference.
Here’s another example. Consider the keyphrase big muscle.
“big muscle” on Overture -1132 searches per day “big muscle” on Wordtracker – 772 searches per day [big muscle] on Google – 4.1 clicks per day
My Traffic Estimates on Google’s SERPs (for big muscle)
Position #1 – 20 to 41 clicks per day Position #2 – 8 to 20 clicks per day Position #3 – 4 to 12 clicks per day
My estimates may or may not be super accurate, but I have found them to be generally accurate in most cases. Compared to Overture and Wordtracker they will be much more accurate. In my experience, the volume of searches per most keyphrases on Yahoo and MSN is considerably lower than on Google at the moment. Google is still the most important search engine in terms of traffic potential.
If you have top positions for some keywords and track them, run the above calculations on Overture, Wordtracker and Google AdWords Traffic Estimator data and let me know on the forum how accurate is the procedure I have proposed in this newsletter.
If you don’t have top 10 rankings and want to spend money on Google AdWords you can find out a better estimate for the number of searches by running an AdWords campaign where:
you bid enough to be in top 8 (first page ads) for your keywords you bid on [your keywords] you bid only on Google’s search engine
The number of impressions produced by such a campaign will indicate the real volume of searches, but this method costs money. Although it includes impressions on second, third etc. SERP pages, most searchers don’t go beyond the first page of results and you can assume this data to be fairly precise.
Thanks
My website have lot of Search Engine Guide info http://sengine.justfree.com/
Tags: Calor, Calorie Counter, Demographics, Digitalpoint, Fundamental Tasks, Google, Keyphrase, Keyway, Keyword, Keyword Research Tools, Keyword Suggestion Tool, Keywords, Major Search Engines, Meta Search Engines, Phrases, Research, Search Engine Guide, Seo, Tips, Traffic, Variants, Wordtracker, Yahoo
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Friday, March 5th, 2010
Keywords play an important role in your optimizing strategies. Let your potential readers or customers know exactly what you provide at your website. These are the most important steps to take when writing an article:
1.Search long tail keywords, with low competition yet very profitable
2.Search the average number of monthly queries for the keyword phrase
3.Check out how profitable your keywords are
Low competition keywords are what you are looking for, especially when just starting out. By doing some keyword research, even before you start writing your article, you have the chance to find gold-mine long tail keywords that target your niche and optimize your site correctly.
Long tail keywords are the keyword phrases that contain 2 or more keywords. They sometimes go up to 20+ keywords and still can be profitable. You shouldn\’t be looking for the keywords phrases with great amounts of monthly searches, while the competition is enormous you want to start out small.
Keyword suggestion tools are highly used by all webmasters and search engine optimization services. Apart from the free keyword suggestion services, such as Google AdWords Tool, which in most of the cases are slightly inaccurate, there have been developed several other keyword suggestion tools over the years just to make the optimization process easier.
I\’ve used and tested most of the keyword research tools that have been released since 2004. Here is a list of the great keyword suggestion and keyword analysis tools that are worth millions:
Wordtracker
Either you want to optimize your sites or you want to improve your Adwords campaigns, I highly recommend subscribing to Wordtracker. Wordtracker proves to be tone of the leading keyword research tools.
Micro Niche Finder
Micro Niche Finder lets you uncover low competition niche markets, highly optimize them with the right keywords and possibly rank on the top listings for the specific keywords. When it comes to keyword research and keyword analysis tools, Micro Niche Finder is one of the leaders.
SEO Elite
SEO Elite v.4.0 is another keyword suggestion tool developed by Brad Callen the same creator of Keyword Elite. It\’s already used by thousands of webmasters and even well known SEO services.
Keyword Elite
Keyword research is one of the most important steps and should be done even before you enter a new niche or every time you provide articles for your website.
Your keywords research efforts will definitely be worth your time on the long run. Don\’t make the same mistake again an again, try optimizing your content, let the search engines know what exactly your site is about. Searching for the most competitive keywords right from the beginning is nothing different from digging your own grave.
Keyword research is one of the most important steps and should be done even before you enter a new niche or every time you provide articles for your website.
Your keywords research efforts will definitely be worth your time on the long run. Don\’t make the same mistake again an again, try optimizing your content, let the search engines know what exactly your site is about. Searching for the most competitive keywords right from the beginning is nothing different from digging your own grave.
For a complete list of the top keyword suggestion tools Click Here.
Tags: Analysis Tools, Campaigns, Engine Optimization Services, Free Keyword Suggestion, Google, Help, Keyword, Keyword Analysis, Keyword Phrase, Keyword Phrases, Keyword Research Tools, Keyword Suggestion Tools, Keywords, Niche Markets, Optimize, Queries, Search Engine Optimization, Search Engine Optimization Services, Site, Suggestion, Target, Tools, Wordtracker
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Wednesday, March 3rd, 2010
Through good keyword research, you’ll be surely able to find the website containing the correct data that you need/want. It is extremely important for those who want to create (and eventually launch) a website to have good keyword research. When developing your website the html coding is not the only important part, you must recognize the keyword development. Writing about your products or services and submitting these articles to free content websites is a great way to market your website, as it provides you with a way of building pages that link back to your site, and as you know, the more links that point to your site the better your website will rank for the engines.
If you want to rely on organic traffic from the search engines you need to develop a strategy that will create an accurate list of keywords, even if you are going to use pay per click you still need to follow this method. Your job in this stage of the site building process is to find out the exact phrases that people type into the search engines, when they are looking for information or products relating to your niche.
Click ads have become very popular with the internet community, because of this there are many tools that help with figuring out different techniques to make money with these click ad systems. Choosing the right words to use as your keywords is key to successful searches. So, how is it possible to find the right words to use? Keywords are terms or words related to particular topic.
Webmasters fail to do anywhere near enough keyword marketing research. Many webmasters just pick any keywords and do not use the tools necessary to research and find the keywords that fit their website and the words that show what people are searching for. Many online marketing include some keyword gurus seem to forget, this helps when targeting a niche market, these words are not hit upon as much as the popular words but are searched enough to drive traffic to your site.
Traffic flow dictates the number of clicks a certain site may incur. The content on your site needs to about subjects that people want to read about, once people are interested in your content relevant traffic will start flowing into your site. A quality information site must cover the information that people want to read, and for that, you need to know what they type in at the search engines. You can always add more articles to cover the less requested information later, and link to these from existing pages and the sitemap.
Researching the proper keywords to use take many hours of research, if you are using the software tools to do this it can limit the time spent doing the research. Many of the software packages out there will uncover words you never even thought of, and they provide all the statistical information you need to make a proper decision. Do not choose words that are very broad, this is much harder to rank in search engines, choose the niche keywords to get your rankings quickly.
Tags: Content Websites, Fit, Gurus, Html Coding, Internet Community, Job, Keyword, Keyword Development, Keyword Marketing, Keyword Research, Keywords, Launch, Marketing Research, Niche Market, Pay Per Click, People Search, Phrases, Proper, Rank, Research, Search Engines, Tools, Traffic, Webmasters, Well
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Tuesday, March 2nd, 2010
Finding profitable keywords to work a marketing campaign around has become a heck of a lot more difficult than it used to be. If experienced internet marketers find it tough then what hope do freshman online marketers have.
Using expensive keyword research tools can certainly cut down a lot of time and effort but are you any better off for using them. Yes, that sounds like a strange statement but it’s aimed at the new guy or gal coming online wanting to get a grasp of what internet marketing is all about.
Make no mistake, keyword research is important and if you are new to this business one of the best ways to learn is to simply “get down and dirty” with it.
One of the best tactics in finding a potentially winning keyword to either build a site around or write an article on is to check the forums on that topic. This means doing a check online to see if there are any forums relating to the term you’ve chosen.
For example, let’s choose bamboo. By doing a search for bamboo forums in Google we get a return of almost two million results. We’re obviously not going to check each one of these results and will concentrate on the first few. In fact, for the sake of keeping this article to a reasonable length let’s just check the first one in the results.
What you are aiming for is to look for terms bamboo enthusiasts would use and which are familiar to them. The term bamboo itself is very competitive with almost 38 million results while an “allintitle” search yielded 1.2 million. Too competitive.
Looking through some of the forum posts and one quickly picks up on some of the lingo. Words such as bamboo furniture, bamboo water fountain, bamboo flooring, bamboo sheets and classical bamboo jump out at you. There are many more but you get the picture.
This type of keyword research will yield some good results. When you have a list of words and terms, do an “allintitle” search and if the results return a figure of less than one thousand, then you have a potentially profitable term.
There are plenty of other factors which determine your final choice following your initial keyword research but this method is great for those who are just starting out, who can’t afford an expensive piece of software and who like to become familiar with the topic. Remember, you still need to write content so becoming familiar with a topic is vitally important.
Tags: Bamboo Flooring, Bamboo Furniture, Enthusiasts, Find, Forum Posts, Forums, Freshman, Google, Grasp, Heck, Internet Marketers, Internet Marketing, Keyword, Keyword Research Tools, Keywords, Lingo, Marketing Campaign, Mistake, Profitable, Research, Sake, Search Google, Strange Statement, Two Million, Water Fountain
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Monday, February 22nd, 2010
Everything You Need To Know About Using Keyword Modifiers To Dramatically Increase Your PPC Profits.
Keyword Modifiers – The Secret To Profitable PPC Keywords.
Tags: Keyword, Keywords, Modifiers, Ppc, Profitable, Profits, Secret
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