Working Memo

Posts Tagged ‘Image’

Profit from Blogging as a Full Fledged Business Model

Friday, January 8th, 2010

Blogging is, for all intents and purposes, such an adaptable system that it can be used for a wide range of applications – not the least of which being in marketing.

But you should realize that there is a vast difference between using a blog to market a single product, and turning a blog into a full fledged business model. Depending on your prior experience, you may find that this is quite easy to do – however, the majority of online marketers (especially beginners) would not.

Anyway, the trick to turning your blog into an actual online business is to look at it from multiple angles and ensure that each and every aspect of your blog is properly sorted out to perfection. If you wish to do that, these are the areas that you should be glancing over:

1. Traffic

More traffic means more potential customers, which means more possible sales. As such, traffic is without a doubt the first thing that you need to be concerned about – it’s what will sustain your business. Fortunately, blogs are great traffic magnets, so as long as you’re posting regular (and valuable!) content as well as pursuing other traffic generation means, you should have few problems.

2. Niche Research

Almost all the blogs run by beginners end up being ‘niche interest’ sites. To take this a step further, you need to firmly distance yourself from that image and start to become a ‘niche authority’. For this to happen, you’ll really have to know your niche inside out – and that means research. Course, there are many ways in which you could carry out this research, and honestly the best way is to simply talk to people in your niche.

By figuring out the problems, needs, and desires of the people within your niche, you’ll then be able to cater your blog specifically to them, and that will slowly but surely transform your blog into an authority on the matter. Other things, such as having your own product line, also help – but that’s a different story altogether!

3. Product Lines

Marketers market products. Businesses create and then market products. Having your own product lines is not just profitable, but it will also boost your image and authority (as we mentioned just a minute ago!). Multiple product lines will allow you a lot of other options too, such as leveraging, which will undoubtedly help.

4. Business Plan

End of the day, the final discerning characteristic of a business is that you need to have a business plan. Everything that we’ve talked about so far must be planned out and linked together – along with other things too. Basically, you need to know where you’re going to get your potential customers (i.e. traffic), what you’re going to market to them, how you’re going to market to them, and how you’re going to continue marketing to them (possibly list building!).

Take into account all of this, and you should be able to profit from your blog as a full fledged business model, and maybe even earn thousands and thousands of dollars a month like the true professionals do!

If you’re tired of barely scrapping by and are ready to finally make some money online with blogging, you need to check out Bloggers Payback:

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Tags: Angles, Blog, Blogging, Business, Business Model, Desires, Different Story, Doubt, Fledged, from, Full, Image, Intents And Purposes, Magnets, Marketing, Model, Niche Interest, Online Business, Online Marketers, PROFIT, Traffic Generation
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4 Easy Ways to Empower Twitter for Your Marketing Benefits

Monday, December 7th, 2009

Are you using Twitter to help build your online network marketing business?

If you’re involved in building a business online, you know the potential that the internet can offer. It can help you attract more leads, close sales, build your brand, build your credibility in the industry, and much more. It is important to go where the traffic already is and employ several different methods to market your business; and if you’re not engaging yourself in social networks, then you’re terribly missing out.

One great new way to utilize social networking is through the use of Twitter Tweets. How can it help you and how do you go about using it to your advantage? Let’s take a quick look at Twitter and what it has to offer.

What exactly is Twitter?

Twitter is a social networking site that allows you to network with friends, family, coworkers, and everyone else in the Twitter community. It basically helps you keep up with what people are doing at all times. You simply make a little post (called a Tweet) and everyone in the Twittersphere is now up-to-date on what is going on in your life. It is a great way to stay in touch with family and friends; but on a deeper level, it is an excellent way to see natural networking and marketing benefits.

So how can you maximize Twitter to benefit both yourself and your followers? Here are 4 easy ways to empower your Twittering for your marketing benefits:

1. Define the Outcomes You Want to Achieve

Do you want more traffic to a website? Do you want to build your image as an expert in the industry? Do you want to show your prospects who the real “you” is? Do you want to simply increase brand awareness? There are truly limitless things that you can accomplish through the use of Twitter; but your tweet activity will be more effective if you focus in on just one (or a few) objectives rather than multiple ones. Once you look at the options before you and have set your Twitter objectives, then stay disciplined with them–meaning that even though you might mix your Tweets up a bit (between personal and business), the majority of your Tweets stay on track with your main objective.

2. Provide Value to the Twittersphere & Engage in Fascinating Conversation

There are thousands of users on Twitter and it can be hard to stand out from the crowd and get noticed; so it is important to focus on providing your followers with original and useful Tweets. Engage your followers instead of just throwing out mundane details of your life. You will have more people ‘replying’ to you, which will in turn catch the attention of others and provide you with new followers.

Ultimately it’s about adding value to the conversations that are happening on Twitter. You will become someone that people will seek out and want to interact with when you go beyond adding to the noise in the Twittersphere. Provide value, offer solutions; and remember that every Tweet counts and you are building a reputation.

3. Ask Your Followers QuestionsThis can create very effective Tweets and draw many followers into active conversation with you, creating a viral impact and leading to real relationships with followers.

4. Connect with as Many Twitter Users As Possible In Your Niche

“Twitter Surf” and find people in your niche that are following you and see who else they are following and the things they are Twittering about. One follower leads you to another follower and so on. To be known in your niche and build your own profile it is very important that you are interacting with others in that same niche.

Twitter can be a powerful business building tool for your online network marketing business. Stay focused on your objective, provide value, and remain active in the Twittersphere and your social networking will boost positive results.

You can see all of this in action at http://twitter.com/katielml Happy Tweeting!

Katie Liljeberg has discovered how to leverage time and technology to create a generous income from home. To learn more and to get your FREE copy of the book that takes you step-by-step and shows you how, go to: http://katielive.com/blog

Tags: Benefits, Brand Awareness, Business Online, Close Sales, Coworkers, Credibility, Easy, Empower, Family And Friends, Followers, Friends Family, Image, Marketing, Network Marketing Business, Networking Marketing, Online Marketing, Prospects, Quot, Social Networking Site, Social Networks, Traffic Website, Tweet, Tweets, Twitter, Ways
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